Is Naples Beach Club Worth It? Honest pros and cons
Yes — Naples Beach Club is worth it for travelers who prioritize a large, beachfront resort with multiple pools, a sizable spa (The Sanctuary), and several on-site dining options; however, the property is in a phased opening so some amenities roll out through 2026 and there is a mandatory nightly resort fee. If you need every facility operational (golf, bowling, permanent kids' centre) verify availability before booking.
In this guide
Location and getting there
Naples Beach Club is listed at 851 Gulf Shore Blvd N, Naples, Florida 34102, and occupies the redevelopment of the former Naples Beach Hotel & Golf Club site. The resort fronts roughly 1,000 feet of private white-sand Gulf shoreline in Old Naples.
Note: the property is operating with phased openings of amenities. Also verify local transport and transfer arrangements when booking — some source notes describe staged openings and onsite transfer options during the rollout period.
- Private beachfront with loungers, umbrellas, and towels
- Close to Fifth Avenue South and downtown Old Naples amenities
- Confirm transfers and local access at time of booking
| Nearby points (reference) | How to reach from the resort |
|---|---|
| Fifth Avenue South / downtown dining | Easy access from the resort grounds |
| Naples Municipal Pier | Local Naples point of interest noted in destination guides |
| Lowdermilk Beach Park | Short local access from the property area |
Rooms and suite choices
Room types range from Room, Resort View and Room, Garden View up to multi-bedroom Residences. Many rooms are 532–908 sq. ft. for standard and studio suites; larger suites and corner oceanfront options are also listed.
Room names you can book include Room, Ocean View; Premier Room, Ocean View; Studio Suite, Ocean View; Suite, Oceanfront (Corner); Suite (Cypress); Suite (Magnolia Suite); and 3-bedroom Residences (Room, 3 Bedrooms, Ocean View / Resort View). Confirm bed type and occupancy for the exact room name when you reserve.
- Studio Suite, Resort View — larger studio option (908 sq. ft.)
- Studio Suite, Ocean View — ocean-facing studio suite
- Suite, Oceanfront (Corner) — larger corner suite with 1 King Bed
- Room, Resort View / Partial Ocean View / Ocean View — standard room classes (King or 2 Queen options depending on type)
| Room name | Typical size or note |
|---|---|
| Room, Resort View | 532 sq. ft., King or 2 Queen Beds |
| Studio Suite, Ocean View | 847–908 sq. ft. studio suite option |
| Room, 3 Bedrooms, Ocean View (Residence) | Multi-bedroom residence with multiple beds |
Pools, beach and outdoors
The resort operates multiple pool areas: Terrace Pool and Sunset Pool for resort guests, plus a rooftop 75-foot lap pool at The Sanctuary spa. The Sunset Pool includes a family-friendly shallow splash area and an adjacent grassy lawn.
The property fronts a long stretch of private white-sand beach with loungers, umbrellas and towel service included under the nightly resort fee. Premium pool cabanas are available to reserve for an extra charge.
- Three pools total (two resort pools + rooftop lap pool at the spa)
- Sunset Pool: family-friendly with shallow splash area
- Terrace Pool: quieter rectangular pool with cabanas
- Pool cabanas and premium seating rentable for a surcharge
| Pool/Beach feature | What to expect |
|---|---|
| Terrace Pool | Tranquil rectangular pool, curtained cabanas |
| Sunset Pool | Family-friendly shallow area and lawn near beach |
| Rooftop lap pool (Sanctuary) | 75-foot lap pool adjacent to the spa terrace |
Dining and bars
On-site dining includes The Merchant Room (New American brasserie), HB's (beachfront seafood with sunset seating), Sunset Bar (beachfront cocktails and light bites), and Naples Trading Company (coffee, pastries and grab-and-go items). The Wager (sports-centric gastropub with bowling and games) is planned to open in a later phase.
Reservations are recommended for The Merchant Room and HB's, especially for sunset seating and Sunday brunch; Sunset Bar accepts walk-ins and welcomes guests in beachwear.
- The Merchant Room — breakfast and dinner service with a brasserie menu
- HB's — beachfront seafood, lunch/brunch/dinner, recommended reservations
- Sunset Bar — casual beach bar, walk-ins welcome
- Naples Trading Company — coffee, pastries, grab-and-go starting early
| Venue | Typical service |
|---|---|
| The Merchant Room | Breakfast & Dinner (brasserie); reservations advised |
| HB's | Lunch, Sunday brunch & dinner; beachfront seating |
| Sunset Bar | Cocktails and bites; walk-in friendly |
Spa, fitness and activities
The Sanctuary spa is a large, multi-level facility offering private treatment rooms, a thermal/aquatherapy circuit (steam rooms, sauna, cold plunge, experience showers) and signature features such as the Ammortal Chamber. Spa hours are listed as daily from 7:30 am to 6:00 pm.
A 4,400 sq. ft. Fitness Centre is open 24 hours with group classes, Pilates reformers, and personal training. The property also offers tennis courts (Har-Tru surfaces) with lessons and programs for all skill levels, plus complimentary bicycle rentals.
- The Sanctuary — 30,000 sq. ft., private treatment rooms and thermal circuit
- Fitness Centre — 24-hour access; group classes and reformers
- Tennis — six Har-Tru courts with instruction available
- Bicycles — complimentary rentals for guests
| Wellness option | Highlight |
|---|---|
| Spa treatments | Private rooms, couples' suites, Margy's skincare products listed |
| Thermal circuit | Steam, Finnish sauna, heated pools, ice room/cold plunge |
| Fitness | 24-hour facility designed with trainer programming |
Families, kids' programming and events
Naples Beach Club is family-oriented and offers Kids For All Seasons programming: Fin’s Club (ages 4–12) and a Teen Centre (ages 13–17). One child per adult (up to age 18) can stay free using existing bedding when sharing a room, per sources.
The resort also provides meeting and event spaces including ballrooms and beachfront lawns for weddings and conferences; capacities and event details are published for planners.
- Kids For All Seasons — dedicated children's and teen programs
- Family-friendly pool areas and beach activities
- Event spaces — Poinciana Ballroom, Palm Ballroom, Beach Terrace and lawns suitable for weddings and meetings
| Event space | Capacity example |
|---|---|
| Poinciana Ballroom | Listed capacity up to 400 for receptions |
| Palm Ballroom | Smaller ballroom option, lawn access for ceremonies |
| HB's Private Dining Room | Intimate private dining overlooking the beach (small group) |
Costs, fees and practical items to know
A mandatory nightly resort fee is charged and listed in third-party sources; the fee covers beach access, towels and umbrellas, fitness and yoga classes, housekeeping, in-room coffee and safe, pool and spa access, and concierge service. Confirm the current fee amount at booking.
Valet parking is the property's only parking option; third-party reporting shows a nightly valet charge and notes that dining validation can reduce that fee. Pet policy and some amenity opening dates were inconsistent across sources — verify pet rules and amenity availability directly with the hotel when you reserve.
- Mandatory resort fee covers many basic amenities (beach, pool, fitness access) — check the rate at booking
- Valet parking is provided for a nightly charge; dining validation may reduce the cost
- Phased opening: golf course, bowling alley, and some kids' facilities may not be operational during early phases — confirm availability
| Item | What sources say |
|---|---|
| Resort fee | Charged nightly; covers beach/pool/fitness and other items |
| Valet parking | Only parking option; third-party sources list a nightly fee |
| Amenity rollout | Some facilities open in phases through 2026 |
