Dining at Naples Beach Club: menus, hours and tips
Naples Beach Club offers four main on-site dining venues: The Merchant Room (breakfast and dinner), HB’s (lunch, brunch and dinner), Sunset Bar (beachfront cocktails and light bites) and Naples Trading Company (coffee and grab‑and‑go). Reservations are recommended for The Merchant Room and HB’s—especially for sunset dinner and Sunday brunch—while Naples Trading Company and Sunset Bar accept walk‑ins.
In this guide
Overview of dining venues
Naples Beach Club currently operates four primary food and drink outlets: The Merchant Room (New American brasserie), HB’s (beachfront seafood), Sunset Bar (beach bar) and Naples Trading Company (coffee and pastries). The Wager is a planned sports‑centric gastropub scheduled to open later and is not yet fully available.
Menus across the property are à la carte; the resort does not operate as an all‑inclusive property and meals and drinks are priced separately. The nightly resort fee covers amenities such as beach and pool access, fitness classes and spa access, but not restaurant charges.
- The Merchant Room — New American brasserie (breakfast & dinner)
- HB’s — Beachfront seafood (lunch, brunch & dinner)
- Sunset Bar — Cocktails and light bites (beachfront)
- Naples Trading Company — Coffee, pastries, grab‑and‑go
| Venue | Serves |
|---|---|
| The Merchant Room | Breakfast & Dinner |
| HB’s | Lunch, Brunch (Sun) & Dinner |
| Naples Trading Company | Coffee & Pastries (from 6:00 a.m.) |
The Merchant Room: what to expect
The Merchant Room is the property’s New American brasserie, overseen by a notable chef partner and focused on coastal and Midwestern flavors using French techniques. It’s the resort’s most formal sit‑down option and is appropriate for leisurely breakfasts and evening meals.
Hours on record show breakfast from 7:00 a.m.–11:00 a.m. and dinner service from 5:30 p.m.–9:30 p.m.; the venue also offers all‑day bar dining during the afternoon. Reservations are recommended for dinner and special events such as the listed Sunday Supper.
- Breakfast: 7:00 a.m.–11:00 a.m.
- Bar / all‑day options in afternoon
- Dinner: 5:30 p.m.–9:30 p.m.
| Feature | Note |
|---|---|
| Cuisine | New American brasserie — steaks, house pastas |
| Private dining | Private Dining Room (seats 18) |
HB’s: beachfront seafood and brunch
HB’s is a casual beachfront seafood restaurant named after the Watkins family patriarch; the menu emphasizes local catch, raw‑bar items and crudo with seating that offers sunset views directly on the sand. It’s described as relaxed resort casual rather than formal dress.
Official hours list lunch service 11:00 a.m.–3:00 p.m. (last seating 2:30 p.m.), a drinks‑only window 3:00 p.m.–5:00 p.m., and dinner 5:00 p.m.–9:00 p.m. Sunday Beachside Brunch runs 11:00 a.m.–3:00 p.m. Reservations are recommended for sunset dinners and Sunday brunch.
- Lunch: 11:00 a.m.–3:00 p.m. (last seating 2:30 p.m.)
- Drinks only: 3:00 p.m.–5:00 p.m.
- Dinner: 5:00 p.m.–9:00 p.m.
- Sunday Beachside Brunch: 11:00 a.m.–3:00 p.m.
| Tip | Why it matters |
|---|---|
| Book sunsets early | Sunset seating fills quickly |
| Ask about the Private Dining Room | Available for small groups with beachfront view |
| Casual dress | Resort‑casual, family‑friendly |
Sunset Bar and Naples Trading Company: quick bites and coffee
Sunset Bar is the beach bar for evening cocktails and light Latin‑influenced bites like ceviche and coastal tacos. Multiple sources list slightly different hours; the resort’s official listing gives Mon–Thu 4:00 p.m.–9:00 p.m. and Fri–Sun 12:00 p.m.–10:00 p.m., while other resort pages reference broader or earlier hours—walk‑ins are welcome and reservations aren’t accepted.
Naples Trading Company in Market Square opens early (records show service from 6:00 a.m.) for coffee, house‑made pastries, juices and grab‑and‑go items—useful for early departures, beach mornings, or take‑away picnic items. The Market Square space also includes a small wine shop and prepared foods.
bullets:["Sunset Bar — walk‑ins welcome; live music noted Fri–Sun","Naples Trading Company — opens 6:00 a.m. for coffee and pastries","Bring cashless payment or resort folio — restaurant charges post to room if desired"],"photo":103},{
h2":"Practical tips for dining and reservations","paragraphs":["Reservations are recommended for The Merchant Room and HB’s for dinner and for HB’s Sunday Beachside Brunch; Sunset Bar and Naples Trading Company accept walk‑ins. You can book through the resort concierge or the property’s online reservation channels.","Valet parking is the property’s parking option; some local sources note a valet fee and that dining purchases at on‑site restaurants can qualify for a discount or validation toward the valet charge—check with the front desk for current policies.","If you have dietary needs or are traveling with children, the resort’s outlets are family‑friendly and the kitchen teams can typically accommodate common requests—confirm specifics with the restaurant when you reserve."],"bullets":["Call the concierge to reserve or use the hotel’s online booking tools","Ask about sunset seating when you reserve HB’s","Mention allergies or special diets in advance"],"photo":-1},{
h2":"Event and private dining options","paragraphs":["Naples Beach Club offers multiple private dining and event spaces: The Merchant Room has a Private Dining Room and large indoor/outdoor seating; HB’s has a shiplap‑panelled Private Dining Room with its own deck; other ballrooms and terraces are sized for larger events and weddings.","Event capacities and space sizes are published for planning (for example, the Poinciana Ballroom and Palm Ballroom figures are listed by the resort). For pricing, menus, and availability contact the resort’s event or catering team directly—those details are not published uniformly and vary by event."],"bullets":["HB’s Private Dining Room — intimate beachfront option (small group seating)","The Merchant Room — Private Dining Room seats 18; dining room and terrace seating larger parties","Ballrooms (Poinciana, Palm) and outdoor terraces available for larger events"],"photo":-1}],
