Restaurants Nearby and on 5th Avenue South
Naples Beach Club’s on-site restaurants cover breakfast, lunch, coffee and beachside cocktails: The Merchant Room (brasserie) serves breakfast and dinner; HB’s is the beachfront seafood spot for lunch, Sunday brunch and dinner; Naples Trading Company is the grab-and-go coffee shop. Fifth Avenue South dining and shopping are reachable from the resort; off‑island trips use the resort’s transfer plus ground transport.
In this guide
On‑site dining overview
Naples Beach Club currently offers several on‑property food and drink venues covering formal meals, casual seafood, beach bar service and a coffee shop. The Wager is planned to open later as a sports‑centric gastropub.
Meals are charged separately from room rates; the nightly resort fee does not include restaurant meals or drinks. Reservations are recommended for sit-down venues, especially for sunset seating.
- The Merchant Room — New American brasserie (breakfast & dinner)
- HB’s — beachfront seafood (lunch, Sunday brunch, dinner)
- Sunset Bar — beachfront cocktails and light bites
- Naples Trading Company — coffee, pastries, grab‑and‑go
- The Wager — planned sports gastropub (opening later)
| Venue | Typical Service |
|---|---|
| The Merchant Room | Breakfast, All‑day/Bar, Dinner |
| HB’s | Lunch, Sunday Beachside Brunch, Dinner |
| Naples Trading Company | Coffee & Grab‑and‑Go (from 6:00 a.m.) |
The Merchant Room — breakfasts and brasserie dinners
The Merchant Room is Naples Beach Club’s New American brasserie overseen by Chef/partner Gavin Kaysen and serves breakfast and dinner with a bar menu during the day. Signature directions include dry‑aged steaks and house‑made pastas as part of its menu focus.
Breakfast service runs in the morning and dinner service begins in the early evening; reservations are recommended for dinner and Sunday events. The Merchant Room has private‑dining capacity and an outdoor terrace.
- Breakfast hours: morning service (official start 7:00 a.m. per resort listing)
- Dinner hours: evening service (dinner service listed on resort hours)
- Private Dining Room available for small groups
| Feature | Note |
|---|---|
| Cuisine | New American brasserie (coastal/Midwestern flavors, French technique) |
| Typical uses | Leisurely breakfast, dinner, private events |
| Reservations | Recommended for dinner and special events |
HB’s — beachfront seafood and sunset seating
HB’s focuses on local seafood, raw‑bar selections and crudo, with seating on the beach for sunset views. It serves lunch Monday–Saturday, a Sunday Beachside Brunch, and nightly dinner service.
Dress is resort‑casual; HB’s also has a Private Dining Room and an open terrace for alfresco dining. Reservations are recommended for sunset and Sunday brunch.
- Lunch: weekdays and Saturdays (11:00 a.m.–3:00 p.m.; last seating noted on resort pages)
- Sunday Beachside Brunch: 11:00 a.m.–3:00 p.m.
- Dinner: nightly (evening service with last seating times listed by the resort)
| Offering | Details |
|---|---|
| Cuisine | Seafood, raw bar, crudo |
| Beach seating | Sunset‑facing tables on the sand |
| Private room | Small private dining available |
Sunset Bar and casual options
Sunset Bar is the resort’s beachfront cocktail spot with Latin‑influenced drinks and light bites such as ceviche and coastal tacos. It is suitable for guests arriving from the beach in swimwear; walk‑ins are accepted and reservations are not taken.
Naples Trading Company in Market Square provides coffee, house‑made pastries, juices and grab‑and‑go items starting early in the morning, useful for quick breakfasts or snacks between activities.
- Sunset Bar — golden‑hour cocktails, live music on select evenings (hours vary by day)
- Naples Trading Company — coffee & pastries (opens around 6:00 a.m.)
- Casual walk‑in service at Sunset Bar; formal reservations recommended elsewhere
| Venue | Best for |
|---|---|
| Sunset Bar | Cocktails, light beach bites, sunset gathering |
| Naples Trading Company | Coffee, pastries, grab‑and‑go |
Family dining and private dining rooms
Naples Beach Club welcomes families across its dining venues; menus include family‑friendly options and relaxed settings on the beach and in Market Square. One child per adult may stay free using existing bedding when sharing a room, per the resort policies, and family meals can be arranged accordingly.
Several on‑site venues offer private dining rooms or small event spaces suitable for family gatherings or intimate celebrations. Ask the concierge about private dining options and menus.
- HB’s Private Dining Room — small gatherings overlooking the beach
- The Merchant Room private space — seats for intimate groups and terrace dining
- Concierge can coordinate private menus and validated parking adjustments
| Private Space | Capacity / Use |
|---|---|
| HB’s Private Dining Room | Intimate beachfront gatherings (resort listing) |
| The Merchant Room Private Dining | Small group dining and terrace options |
| Event Lawn / Ballrooms | Larger receptions and catered events |
Eating out on 5th Avenue South and visiting downtown
Fifth Avenue South is Naples’ main dining and shopping district and is listed by the resort as reachable from the property. When leaving the resort for off‑island destinations, arrangements use the resort’s transfer plus ground transport rather than assuming road access from the hotel.
The resort’s concierge can arrange transfers, dining recommendations and reservations on Fifth Avenue South and other Old Naples destinations. Downtown Old Naples is a compact grid of shops, galleries and restaurants that many guests combine with beach time.
- Ask concierge for reservations and transfer logistics to Fifth Avenue South
- Downtown Naples offers additional seafood, Italian, and bistro options beyond resort dining
- Trolley tours and bicycle rentals are other ways guests explore the Old Naples area
| What you’ll find | Why go |
|---|---|
| Boutiques & galleries | Shopping and art |
| Independent restaurants | Different cuisines and neighborhood dining |
| Cambier Park events | Seasonal concerts and markets near Fifth Avenue South |
Practical tips for dining at the resort
Restaurants at Naples Beach Club can be busy at peak times (sunset, Sunday brunch). Reservations are recommended for The Merchant Room and HB’s; Sunset Bar accepts walk‑ins.
If you need valet or other parking assistance, ask about validated options through dining purchases. For accessibility, the resort lists wheelchair‑accessible dining and public areas — contact the concierge for specific requests.
- Reserve dinner or Sunday brunch ahead, especially for sunset seating
- Sunset Bar welcomes beachwear and walk‑ins; Naples Trading Company opens early
- Ask concierge about validated valet discounts and accessibility needs
| Topic | Practical note |
|---|---|
| Reservations | Recommended for Merchant Room and HB’s; Sunset Bar walk‑ins |
| Dress code | Resort‑casual for most venues; Merchant Room leans more polished |
| Payment | Meals are billed separately from room rates |
